Licensing Expo

Licensing Expo is held annually in Las Vegas, Nevada, United States.

For more than 40 years, LicensingExpo has established itself as the world’s most influential event for connecting art, character and entertainment agents and brand owners, with consumer goods manufacturers, retailers and licensees.

Zykax at Licensing Expo 2022

From May 23 to 25, 2022, we visited Licensing Expo with our director Camilo Hernández.

In this event, we explore the latest international trends on IPs, licensing, international intellectual property, entertainment franchises, derivative products, convergence from storytelling, technology, blockchain, video games, toys, creation of universes, augmented reality (AR), virtual reality ( VR ), nfts, metaverses, products, merch, transmedia, social networks, entertainment marketing, music, art...among others.

At the event, we also had fun with new friends, and developed business opportunities to expand our IPs.

We believe in the power of imagination!