Iberseries & Platino Industria

Iberseries & Platino Industria is one of the world’s most important international audiovisual content markets.

Its fourth edition took place from October 1 to 4, 2024, at the Matadero event center in Madrid, Spain.

The numbers for Iberseries & Platino Industria in 2024 were impressive: 2,600 accredited professionals, more than 1,000 companies from 50 countries, 56 panels with 220 speakers, 22 screenings, over 180 international buyers, 189 new projects presented, 40 exhibitors, and 200 journalists.

Additionally, the event featured conferences, keynotes, spotlights, and notable activities such as Iberscreenings, US Day, the Mai Ibero-American Audiovisual Market, the Co-production and Financing Forum, pitches by platforms and production companies, training workshops, film screenings, education, and networking activities.

Zykax at Iberseries & Platino industria

We had the opportunity and pleasure of participating in this fourth edition of Iberseries & Platino Industria alongside Camilo Hernández and Cristina Bustamante, who presented our creations to major industry players, strengthened business relationships, and forged new strategic alliances for our content in the international market.

Zykax present at the Iberseries workshops

Camilo Hernández, after a prior selection process, was chosen to participate in the Content Strategy Workshop: From Development to Sales, led by Carlos Quintanilla (VP of Original Content, LATAM & USH at Sony Pictures Television), Iván Stoessel (Regional Content Development Sr. Manager at Paramount), and Arturo Díaz (Content Director at AF Films, General Director at Cattleya Producciones, and Original Content Director at Netflix).

Camilo was also selected to participate in the AI in Post-Production workshop, coordinated by Luis Ochoa, Director of Image Post-Production at XPost (Spain), and taught by David Corral Hernández (Head of Innovation at RTVE), Henar León (Head of Innovation and Grants at PRISA Audio), and Nerea Sanjuan (Director of the Culture, Sports, and Entertainment Department at Andersen, Spain).

Colombia at Iberseries & Platino industria

Colombia stood out at Iberseries & Platino Industria 2024, showcasing its creative potential and appeal for audiovisual production in Latin America. With support from Proimágenes and ProColombia, over 50 companies and 100 professionals participated.

During Colombia Day, the country’s offerings and talent were highlighted, with special attention given to the opening of the stand, networking spaces, and talks on the evolution of Colombian television.

Thanks to the joint efforts of Proimágenes and ProColombia, Colombia was showcased as an attractive destination for international productions, offering economic incentives, institutional support, and unique locations. The event facilitated strategic alliances to strengthen the audiovisual sector, and the diversity of Colombian companies connected with global demand, showcasing the country’s talent and the richness of its content, with creations spanning genres from drama to science fiction and fantasy.

In the Colombian spaces, ELPAUER’s participation was also highlighted, bringing a group of companies from Medellín to the market and promoting the audiovisual industry of Antioquia.

In conclusion, Iberseries & Platino Industria 2024 offered us a creative, collaborative, and educational environment.

At Zykax, we believe in the power of imagination!