LICENSING EXPO LAS VEGAS

NEVADA, UNITED STATES.

Licensing Expo is held annually in Las Vegas, Nevada, United States.

For more than 40 years, Licensing Expo has established itself as the world’s most influential space to connect agents and owners of art, character, and entertainment brands, as well as companies with licensees, manufacturers, and retailers of consumer goods.

Zykax at Licensing Expo

From May 23 to 25, 2022, we were present at Licensing Expo alongside our director, Camilo Hernández.

In this space, we explored the latest international trends in IPs, licensing, international intellectual property, entertainment franchises, spin-off products, convergence from storytelling, technology, blockchain, video games, toys, universe creation, augmented reality (AR), virtual reality (VR), NFTs, metaverses, mass consumer products, merch, transmedia, social media, entertainment marketing, music, art… among others.

At the event, we also enjoyed time with new friends and developed business opportunities to expand our IPs.

En Zykax, ¡Creemos en el poder de la imaginación!