IBERSERIES AND PLATINO INDUSTRY

MADRID, SPAIN

Iberseries and Platino Industry is one of the most important international audiovisual content markets in the world.

From October 1 to 4, 2024, its fourth edition took place at the Matadero event center in Madrid.

The figures for Iberseries & Platino Industria 2024 were: 2,600 accredited professionals, more than 1,000 companies from 50 countries, 56 panels with 220 speakers, 22 screenings, over 180 international buyers, 189 new projects presented, 40 exhibitors, and 200 journalists.

In addition, there were conferences, keynotes, spotlights, and highlighted activities such as Iberscreenings, US Day, Mai Ibero-American Audiovisual Market, Co-production and Financing Forum, platform and producer pitches, training workshops, cinema, education, and networking activities.

ZYKAX AT IBERSERIES AND PLATINO INDUSTRY

We had the opportunity and pleasure to participate in this fourth edition of Iberseries & Platino Industria alongside Camilo Hernández and Cristina Bustamante, who presented our creations to major industry players, strengthened business relationships, and established new strategic alliances for our content in the international market.

ZYKAX AT THE IBERSERIES WORKSHOPS

By prior invitation, Camilo Hernández was selected to participate in the workshop Content Strategy: from Development to Sales, led by Carlos Quintanilla (VP of Original Content, LATAM & USH at Sony Pictures Television), Iván Stoessel (Regional Content Development Sr. Manager at Paramount), and Arturo Díaz (Content Director at AF Films, General Director at Cattleya Producciones, and Original Content Director at Netflix).

Camilo was also selected for the AI in Post-production workshop, coordinated by Luis Ochoa (Director of Image Post-production, XPost, Spain) and led by David Corral Hernández (Head of Innovation, RTVE), Henar León (Head of Innovation and Grants at PRISA Audio), and Nerea Sanjuan (Director of the Culture, Sports, and Entertainment area at Andersen, Spain).

COLOMBIA AT IBERSERIES & PLATINO INDUSTRIA

Colombia stood out at Iberseries & Platino Industria 2024, showcasing its creative potential and appeal for audiovisual production in Latin America. With the support of Proimágenes and ProColombia, more than 50 companies and 100 professionals participated.

On Colombia Day, “the country of beauty” highlighted its talent and offer, with the inauguration of its stand, networking spaces, and talks about the evolution of Colombian television.

Thanks to the joint work of Proimágenes and ProColombia, Colombia was projected during this event as an attractive destination for international productions, offering economic incentives, institutional support, and unique locations. Strategic alliances were facilitated to strengthen the audiovisual sector, and the diversity of Colombian companies connected with global demand, showcasing the country’s talent and the richness of its content across genres ranging from drama to science fiction and fantasy.

In the Colombian spaces, ELPAUER was also highlighted, bringing a group of companies from Medellín to the market and promoting the audiovisual industry of Antioquia.

In conclusion, at Iberseries & Platino Industria 2024, we enjoyed a creative, collaborative, and educational environment.

At Zykax, we believe in the power of imagination!